everythingintechnology: Spotify plays the long game with Family and Student Plans even as revenue per user drops

Thursday, March 1, 2018

Spotify plays the long game with Family and Student Plans even as revenue per user drops

Spotify’s “Family Plan,” a variation of which launched in 2014, as well as its “Student Plan” appear to be driving a significant portion of the company’s growth and improving retention, as the company points to it multiple times in its filing for a direct listing on public markets today. Read More